Samuel Santoso looked so busy. Every day, since the clock showed 04.00 o’clock until 22:30 o’clock when Indonesia was, he continued working at her job in Kupang, the capital of East Nusa Tenggara. This area should be appointed through hard work to leverage the potential of local resources available.

Santoso realized, not easy to start a business in the province. Many problems must be faced, ranging from human resources, capital, marketing, to transportation.

“In 2004 I arrived in Kupang. I learned a number of business opportunities in a number of districts. Then, I decided to pursue efforts emping corn. The whole area in NTT to plant corn and corn became the staple food,” Santoso said in Kupang, Saturday (16 / 1 / 2010).

However, corn processing in the community is still simple. Fried corn and eaten just like that, or ground into a makeshift emping. There are also ground corn kernels, then cook the rice instead. This custom lasted hundreds of years.

Armed with knowledge of corn emping learned in Yogyakarta, Santoso provide new inspiration on the tasty corn emping, hygiene, quality, and able to compete in the market.

Gorontalo Province recognizes excellence emping quality corn Santoso. They asked Santoso help train local farmers and a processing engine assembly emping Santoso quality results.

Every day, 100 to 200 kilograms (kg) of maize seed is processed into emping round. He produced 80 kg-180 kg emping, lost 20 percent because of the skin and eyes discarded seed corn.

Corn raw materials purchased from farmers at a price of Rp 2,000 to Rp 3,000 per kg. All types of corn can be used in NTT emping with the development of 2-3,5 cm in size after the ground with the engine.

“Corn NTT far more qualified than other regions. We processed corn was not destroyed, even though the wider developing ground with 8-10 kg force. However, maize from outside is always broken,” he said.

After all, this corn emping more palatable than other regions. In fact, Santoso just fry the garlic without preservatives.

Product emping Santoso’s corn can now be found in supermarkets, shops, kiosks and food stalls. Emping spread in 21 regencies / cities as NTT.

In fact, Santoso emping only distribute it to the City of Kupang, Kupang regency, East South Central, and Sikka. Everything is simply due to the limited human resources and capital. Most entrepreneurs from other districts to buy emping in Kupang for sale in the district concerned.

“Without it I am overwhelmed promotion serve requests. But, I worked as labor, capital, raw materials, and human resources available,” he said.

Demand in the City / County Kupang emping 500-1000 kg of maize per day, East South Central 200 kg per day, and Sikka 500 kg per day. Shipping emping to these places was in accordance with the transportation to the area.

Emping distributed to every supermarket and shops in the four districts in 1-3 days up consumer invaded. Usually emping it for breakfast, also for the journey and by-the typical NTT. “Demand from other regencies in NTT to 2,000 pounds, but I could not serve. I let this business go naturally,” he said.

Packaging

Emping packed in plastic and can be taken anywhere. Santoso artificial Emping can last for 5 months.

Size 450 grams sold USD 8000-USD 8500 per bag, while the size of 250 grams sold at Rp 5,000 per bag. However, in supermarkets or stores, emping sold at Rp 10,000-Rp 15,000 per bag. Size 250 grams sold at Rp 8,000 per kg.

Santoso offers flavored corn emping tasty (crispy), sweet honey, and spicy sweet. All of this sense of the most desirable consumers.

Corn emping business is now managed by CV El Shahadai, where its director Santoso. Looking ahead, Santoso optimistic that his efforts would be successful now citizens of East Timor and Australia began to be interested. Only limited capital and labor to make this request not yet been provided.

Santoso employs 10 local workers with a salary Rp 650.000-Rp 1.5 million per month. However, they are very difficult to adapt. Despite years of working 1-3 job, they must continue to be led.

Almost every week he asked the leaders of work units the local device provides an understanding of entrepreneurship to college graduates in the province. Santoso always emphasized the wealth of natural resources in NTT and how to manage it.

There are a number of natural resources wasted NTT, like fibers from palm, palm fruit, acid Java, bamboo shoots, bamboo, bamboo tree, white wood, and straw. In fact, all this can be managed to generate money very adequate.

He gave examples of people successfully self-employed as business snack, handicraft household industry, and furniture. The advantage in this field is more promising than the civil servants (PNS). Being civil servants also have to fight with thousands of college graduates and high school.

“I want to wake up the public optimism that the NTT many business opportunities. I just talk frankly about the benefits I get from this corn emping efforts to build their business sense,” he said.

NTT community can also self-employed, they just need assistance and venture capital. The government does not only talk, but also give the capital and guidance to the community.

Santoso emping plans to build factories in the city of Kupang corn to produce 30 tons of maize grain per day and absorb the work force of about 3,000 people.