LONDON – After a long process, Cadbury finally accepted proposal Kraft Foods. In fact, manufacturers offer food and beverage giant American origin, it has been rejected many times.

Kraft conquered Cadbury, after raising the offer price to $ 18, 9 billion.

In a statement, Kraft said, Cadbury Council unanimously approved the bid worth 840 pence per share, or a total value of 11.9 billion pounds.

Previously, you bid only 500 pence per share, plus 0.1874 shares of new issuance. After the transaction is published, Cadbury shares rose 3.3 percent, or a 834 pence.

“We appreciate the decision of Cadbury, Cadbury products, and customers Cadbury,” said Kraft CEO Irene Ropencefield, as quoted by the Associated Press (AP), Tuesday (19/1/2010).

The following chronology of Kraft transactions over Cadbury

7 September 2009
Kraft Foods, made an offer to buy the candy company Cadbury Plc, the UK valued at 10.2 billion pounds, equivalent to USD16, 7 billion.

Kraft Foods to offer 300 pence, or $ 4, 92 in cash and 0.2589 new shares. The offer is equivalent to 745 pence for each share of Cadbury, or describe the premium rate 31 percent greater than Cadbury’s stock price at the close of trading at the time of 568 pence.

19 November 2009
Not only Kraft, Hershey was also interested to buy Cadbury. The match became more exciting. After that, the more producers who intend to buy Cadbury. It is an Italian chocolate manufacturer Ferrero with American producers will collaborate Hershey Co., maker merebutkan Dairy Milk producers are. However, again rejected the offer.

20 November 2009
Seeing the opportunity, Kraft Foods increasingly determined to have Cadbury Plc. Another tactic was launched. Kraft ready to prey on Cadbury division in Russia.

Kraft also had requested permission from the Government of Russia to acquire Cadbury Dirol. According to RIA Novosti Agecy, Kraft has set aside USD16 billion to take over Dirol.

28 November 2009
Hershey and associates continue to finalize plans Ferrero won Cadbury.

Cadbury itself was founded by Quakers who market their cocoa beverages as an alternative to alcoholic beverages. While Milton Hershey, inspired by the construction of Cadbury’s Bourneville village of Hershey in Pennsylvania.

December 8, 2009
Cadbury began leaning to Kraft, than other producers. However, sugar producers from the UK is still hard to get, by carefully considering all the bids coming.

December 14, 2009
Cadbury chocolate company again refused to supply Kraft Foods, for the purchase of shares. Conducted a number of ways to control Cadbury Kraft was rebuffed.

Cadbury management’s refusal to give a reason for keeping the company remain independent. “Kraft tried to buy Cadbury with a cheap price, less than the funds we need,” in the long run, “said Cadbury’s chairman Roger Carr, as quoted by AFP.

January 19, 2010
Cadbury Kraft finally accepted the offer after the bid price added.